Retail Managers are responsible for meeting sales targets and delivering a positive customer experience that drives repeat business and brand loyalty. They lead and develop teams to achieve business goals, requiring strong communication skills. The role also involves maximising income, minimising waste, and applying business and people management principles to support company objectives.
Additionally, retail managers play a key role in promoting personal development and continuous improvement within their team. They encourage their team members to develop their skills and abilities, ultimately enhancing business performance and productivity.
Duration: In Learning 12 months | End Point Assessment 3 months
Behaviours are an important part of an apprenticeship programme
in helping to shape and drive high performance.
TAKES RESPONSIBILITY
KNOWLEDGE
Understand different leadership styles used in retail businesses and when to use them effectively to motivate and inspire the team to do their best
Learn to set challenging yet realistic sales targets and lead team members to achieve them, maximising opportunities and minimizing sales threats throughout the retail calendar
Understand how managing positive customer experiences drives sales, loyalty, and financial impact
Understand key merchandising features and how they align with the business plan to meet sales targets, including seasonal peaks and troughs throughout the retail year
Understand how managing positive customer experiences boosts sales, spending, loyalty, and business impact
Understand environmental, legislative, corporate, data protection and social responsibilities relating to retail businesses
SKILLS
Provide clear direction and leadership, offering honest feedback, while adapting your leadership style to different retail situations and people to achieve the desired outcome
Lead the team to meet sales targets by monitoring performance, identifying top and bottom products/services, and implementing timely solutions
Oversee team performance to meet financial targets based on the retail calendar, analyse reports to identify actions and recommendations, and develop financial plans while finding opportunities to boost profit and reduce waste
Monitor the stock system to reduce damage and loss costs
Manage the customer experience, both remotely and online, by ensuring the team delivers a positive experience that rivals competitors and meets service objectives
Oversee compliance with legislation, regulations, and policies, ensuring due diligence; manage audits and interactions with regulatory authorities
BEHAVIOURS
Influence, challenge and involve others, aligning personal values with those of the company to instil a high performance culture
Plan ahead, take proactive steps to maximize sales opportunities, and optimise resource use with efficient processes to meet targets
Show commercial acumen and confidence to drive changes that enhance financial performance and profitability, aligned with business policy and objectives
Adapt merchandising principles to own environment, store configuration, local needs and sales patterns
Take overall accountability and responsibility for the customers’ experience. Make effective decisions by balancing the needs of the customer and the business
Instil values which embrace the benefits of working in a culturally diverse environment
"Having learnt new skills and knowledge through my Apprenticeship, I am better equipped to take on more responsibility within the team to assist the Senior Buyer/Assistant Buyer and instil in them the trust in my ability".
SCL Learner
"I can identify strengths in myself that support others within the team to build a more cohesive team and even mentor others who wish to follow the apprenticeship."
SCL Learner
"My ability to cope with pressure and resilience has improved which is demonstrated by meeting deadlines, time management to meet OTJHs and keeping ahead of target whilst managing my workload."
SCL Learner
REGISTERED PROVIDER
You can find us on the UK Register of Learning Providers.
UKPRN: 10043208
FOLLOW US
© Copyright SCL Education Group 2023
