The Level 2 Retailer equips learners for customer-focused roles across the retail and tourism sectors, from high street shops to supermarkets and online stores. Individuals gain skills in creating welcoming environments, advising on products and services, and working flexibly across shifts.
Learners develop communication and teamwork skills while interacting with colleagues, customers, and suppliers. They help maintain business standards, meet sales targets, and support sustainability efforts. In smaller stores, they may also plan tasks and mentor new team members, contributing to a positive customer experience and smooth retail operations.
Duration: In Learning 14 months | End Point Assessment 3 months
Behaviours are an important part of an apprenticeship programme
in helping to shape and drive high performance.
TAKES RESPONSIBILITY
KNOWLEDGE
Understand the customer profile and their purchasing habits
Learn the business’s aims and how your role supports them
Apply retail principles to boost sales and reduce waste/returns
Recognise the needs of the local community and tailor service accordingly
Follow the business’s sustainability practices, including waste reduction and ethical sourcing
Use effective communication methods to support sales and build customer loyalty
Gain product and service knowledge, including technical specs and aftercare
Use visual and digital merchandising techniques to drive sales
Maintain stock levels and storage conditions to meet demand and seasonal trends
Operate IT and digital systems confidently
Comply with relevant retail regulations (e.g. age-restricted sales, product safety)
Promote equality, diversity, and inclusion in customer interactions
Identify and support team members’ development needs
Follow the business’s exchange and refund policies for in-store and online sales
SKILLS
Communicate effectively with customers to meet their needs and build loyalty
Serve customers in line with brand standards, legal requirements, and business values
Recommend additional products or services that complement customer needs
Use face-to-face or online sales techniques to support customer decisions
Promote seasonal and local offers through in-store or online channels
Identify and escalate issues that could harm the business’s reputation
Maintain safe and effective merchandising to support business goals
Monitor and manage stock levels and storage conditions to reduce loss
Use technology and apps to support sales and report maintenance issues
Support team development through buddying or coaching
Follow all relevant regulations and legislation in your role
Contribute to sustainability improvements within the business
Handle or escalate customer complaints appropriately
Support sales during key promotional events throughout the year
BEHAVIOURS
Acts in a professional manner with integrity and confidentiality
Acts as an ambassador for their business and brand
Seeks learning opportunities and continuous development
Has accountability and ownership of their tasks and workload
Works flexibly and adapts to circumstances
Acts in an open and approachable manner to build and maintain inclusive relationships with others
"Having learnt new skills and knowledge through my Apprenticeship, I am better equipped to take on more responsibility within the team to assist the Senior Buyer/Assistant Buyer and instil in them the trust in my ability".
SCL Learner
"I can identify strengths in myself that support others within the team to build a more cohesive team and even mentor others who wish to follow the apprenticeship."
SCL Learner
"My ability to cope with pressure and resilience has improved which is demonstrated by meeting deadlines, time management to meet OTJHs and keeping ahead of target whilst managing my workload."
SCL Learner
REGISTERED PROVIDER
You can find us on the UK Register of Learning Providers.
UKPRN: 10043208
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