High Performance Programme Level 2

Community Activator Coach

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Activating high performance in the community.

The Level 2 Community Activator Coach apprenticeship is for individuals whose key work is in planning, leading and coaching physical activities for people of all ages in the community. The qualification will underpin occupations such as an Activator, Sports Coach, Activity Leader, Community Worker or Outreach Officer.

During this apprenticeship programme, your staff will develop their skills in delivering and coaching fun, inclusive and engaging activities that help whole communities to change their behaviour and adopt physically active lifestyles.

Duration: 13 months


Behaviours are an important part of an apprenticeship programme
in helping to shape and drive high performance.






Community Activator Coaches develop key knowledge, skills and behaviours to support their own progression towards their job responsibilities.



Understand the benefits of physical activity and sport for individuals, families and communities

Basic principles of behavioural change when applied to sport and physical activity

Know the importance of credible customer insight to shape provision and leadership style

Know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions

Understand the role of the coach in developing effective motivational relationships and how to build rapport with customers

Understand the tasks involved in delivering community level activation events and support their delivery



Coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s)

Working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions

Supporting families to participate together in sport and physical activity

Supporting organisations to evaluate, develop and promote sessions, outdoor group exercise and informal social play

Maintaining personal safety and wellbeing, as well as that of customers

Effectively using social media and technology to deliver targeted messages to identified customer groups



A positive attitude to work, be approachable and model an active lifestyle

A concern for customer’s welfare and wellbeing

Enthusiasm to work as a member of a team

Use initiative when leading or planning activities

Building meaningful and appropriate relationships

A willingness to learn and a desire to contribute

My management and tutor have been amazing, They have supported me throughout my apprenticeship, whenever I have needed help or some advice they have always been there 100%

SCL Learner | Wigan Athletic Community Trust